martes, 21 de septiembre de 2010

Principios universales

¿Qué principios de publicidad son aplicables a los consumidores de todas las culturas y todos los países? Explique por qué.
Ejemplos:

·         Is the consumer being treated as a means to an end or as an end?  What and whose end?
·         Whose rights are being protected or violated intentionally and inadvertently?  At what and whose costs?
·         Are consumers being justly and fairly treated?
·         Are the public welfare and good taken into consideration for the effects as well as the intention of advertisements?
·         Has anyone been harmed, and can this harm be proven?

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