Ejemplos:
· Is the consumer being treated as a means to an end or as an end? What and whose end?
· Whose rights are being protected or violated intentionally and inadvertently? At what and whose costs?
· Are consumers being justly and fairly treated?
· Are the public welfare and good taken into consideration for the effects as well as the intention of advertisements?
· Has anyone been harmed, and can this harm be proven?
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